Campaign Audiences

Relevant Outreach allows audiences to be built with Data Explorer, a visual interface that does not require SQL.

Outreach audiences will always exclude deceased patients and patients who have not been configured to be contacted. By default, audiences will exclude inactive patients. You can uncheck “Exclude inactive” to include inactive patients in your audience. To learn more about mapping outreach-related data (e.g. mapping patient contact consent), read the article on configuring outreach-related data.

Outreach audiences are updated dynamically when an outreach campaign is set to broadcast. As with other data in Relevant, the data that powers audiences refresh nightly. That means that campaign audiences can include patients who are due for cervical cancer screening and the list will continuously update. When a Pap or HPV test result gets documented for that patient, they will fall off of the outreach audience list and no longer be contacted by that campaign.